The goal of this project for Spaero Triathlon was to gather photography at IRONMAN Florida that would launch the release of their elite team for 2022. This included capturing brand specific photography against the backdrop of a live event, as well as a video interview at the finish line. Also included was a social media takeover on Instagram where the content appeared in posts and stories.

When I work with a brand, the goal is to create compelling narratives that inform, educate, and entertain. In this way, the written word helps to create a personal connection that enhances community engagement and increases brand loyalty in a more authentic way than traditional marketing. When superior copy is combined with excellent photography, the effect is magnified.

Stats:

Post 1- Video- 3,271 views (5,878 reach)

Post 2- Photo- 396 likes (5,927 reach)

Post 3- Photo- 222 likes (4,645 reach)

Post 4- Photo- 296 likes (6,026 reach)

Post 5- Photo- 412 likes (9,648 reach)

Post 6- Photo- 286 likes (6,946 reach)

Post 7- Photo- 626 likes (12.6 K reach)

Post 8- Photo- 851 likes (11.8 K reach)

Post 9- Photo- 569 likes (11.4 K reach)

Post 10- Video- 2,964 views (5,454 reach)

Post 11- Photo- 471 likes (7,805 reach)

Result: Doubled the amount of social content since rebranding from Wattie Ink, and the posts received the highest reach on the entire account for the year.